Maisie
- Service:
- Web App
- Industry:
- Web development
- Time-frame:
- 9 months
- Team size:
- 1 developers
Technologies used
Maisie is a digital marketing geek. The platform helps clients to make it easy to keep on top of their website and digital marketing performance.
Summary
Maisie monitors a website and digital marketing activity to provide users with handy performance briefs, smart alerts and actionable insights directly into the Facebook Messenger team. The purpose of the project was to create an admin panel for the online marketing system and redesign the website.
How it works
The system allows users to take care of their online marketing using Admin panel and Facebook messenger. It gives the ability to:
- Setup and manage their ads on Facebook and BigCommerce store. (We are planning to set an Instagram, Google & Bing as well after realize);
- Determine which products to promote to maximize sales potential;
- Analyse which ads and channels are performing best, so you get more return from your marketing spend.
Users can receive a marketing performance report and a store performance report through the admin panel and a messenger bot.
The marketing performance report includes:
- Ad Spend;
- Sales generated;
- Clicks;
- Ad Spend;
- Average cost per click;
- Ad impressions.
The store performance report includes:
- Total sales;
- Orders received;
- Average order value;
- Average basket size.
The system allows to add images and description of the products into BigCommerce store through the admin panel, and automatically create ads using added information from BigCommerce store and publish them on Facebook.